Crosswise Learning, a privately held Texas limited liability company based in College Station, was founded for the sole purpose of providing financial and risk management education to the postsecondary student population. The Carnegie Foundation’s Lee Shulman suggests in an August 2007 article entitled Perspectives: Educating for Democracy that "if undergraduate education is designed to provide experiences that can prepare the next generation's leaders in all spheres of society, how can education for political engagement be ignored?" To this we add “how can financial education be ignored?” One can certainly argue the lasting effects of both politics and financial decisions throughout a person’s lifetime, and the better prepared a person is for these decisions the higher the odds of success are for that person.

When colleges and universities reach out on a personal level to make students more successful, the result is a closer relationship with those students.